Traverse: Populace Coffee, Named Best in Michigan, is Opening a New Location in Petoskey Specialty coffee roaster Populace Coffee is bringing their specialty drinks and baked goods to a new retail location in downtown Petoskey this summer. Populace Coffee has been serving wholesale ... Populace Coffee, Named Best in Michigan, is Opening a New Location in Petoskey This year’s State of the Industry report on coffee and RTD coffee drinks highlight how the overall category is shifting gears to drive growth and meet consumers’ changing preferences.

Context Explanation

Past-day coffee consumption remains strong based on a recent study from the National Coffee Association. Given coffee’s presence in American’s day-to-day life, manufacturers all elevating the experience for those drinking coffee at home. This year’s State of the Industry report on coffee and RTD coffee drinks highlights how curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients. The innovation creates a new “refreshment coffee” category with a pioneering proposition that “sips like a Coke and finishes like a coffee” — giving Coca-Cola fans and java lovers alike a refreshing and reinvigorating reset to their daily routine, the company says.

Insight Material

Given coffee ingredients’ versatility, experts highlight how beverage-makers are developing new products with enhanced flavors, functionalities and convenience.